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When the BBC moved all their operations into their W1 premise, they wanted to let all their international advertisers know. As a personal tour was all but impossible, we did the next best thing and took the building to them.
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A beautiful traditional mailer had a pop-up of the building and when scanned with a custom built app, you were able to look in VR.
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Winner of the B2B award for Excellence
BBC's new brand positioning was called Live The Story because it's journalism took you deeper than any other news organization.
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To show advertisers what this meant in reality, we devised an EDM that went further than expected.
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Winner at the Campaign Big Awards.
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