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Let's Gap Together - Print, Poster, Digital, POSM
The "Let's Gap Together" campaign launched in 2010, when we opened our first Gap stores in China. Using photos by Annie Liebovitz, the campaign pairs Western musicians, bloggers and artists with counterparts from halfway around the world. The idea was to show the evolution and convergence of Western and Asian cultures, and that the passion to express our individuality is something we all have in common.
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Gap won Brand Of The Year as a result.
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