MIKE SHACKLE

Adamo by Dell - Print, Poster, Digital, POSM

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When Dell decided to launch a line of luxury computers, we came up with the name Adamo. It means in Latin "to fall in love with" and it became our mantra for everything we did. Every experience had to be crafted for you to fall in love with it. As the computers were only available in black and white, we stuck to the same colour palette. Shot in London by Nadav Kander, it was almost too good to have the Dell name on it.